Too many services and ideas have accumulated
Each one may make sense on its own, but the whole picture is hard to understand — for you and for your clients.
Business strategist for service businesses
Your business has grown. The message has not caught up
I help you clarify the offer, make the important decisions and bring the whole business under one clear direction.
Marit Vaher
Strategist and advisor · Tallinn / online
When do people come to me?
There is plenty that works, but too much has been left open at once
You may not need another rebrand, a new service or a bigger marketing plan. Often the first task is to decide what you actually sell, to whom and why in this particular way.
The business has moved on, but its message and decision-making have not
The website still describes an earlier version, while direction, priorities and the sales message continue to depend too heavily on you.
When we work together
I send you questions before the session so we can use our time for decisions rather than repeating the background.
During the session, we decide what stays, what changes and what you let go. We then put the direction into plain language and agree the next steps, so the outcome does not become another document left sitting on your computer.
What will you leave with?
A clear foundation for real decisions and action
✓
One clear sentence that explains who you help and what value you provide.
✓
A service structure clients can understand without extra explanation.
✓
The core messages and recommended structure for your website.
✓
A 90-day action plan with clear priorities.
About me
I am Marit Vaher. My work begins where it becomes difficult for a business owner to see the whole picture
I work mainly with owners of service businesses whose companies have grown faster than their offer and message. Often everything they need already exists, but the whole is no longer easy to explain.
My background is in brand strategy, service design and agency work. I have worked both as a practitioner and an advisor, so I look at the whole business: what you sell, how you talk about it, what the client is really buying and whether day-to-day delivery supports the same direction.
I work calmly and directly. I do not bring another stack of ideas; I help unpack what already exists, make contradictions visible and decide what stays.
If the conversation does not make the next decision easier, it has not done enough.
Services
Choose the scope according to the size of the question you need to solve
One specific question
Strategy Day
For a decision that has been sitting unresolved for too long: a new direction, service structure, pricing or the main message of your website.
- Pre-session questionnaire
- Four-hour strategy session
- Written summary and next steps
from €690 + VAT
Ask for details ↗
Four weeks
Positioning Sprint
We clarify the offer, choose a clear focus and define the messages you can use in sales, on your website and in marketing.
- Four working sessions
- Offer and audience structure
- Website messaging framework
from €1,800 + VAT
Ask for details ↗
Three months
Strategic Support
Ongoing strategic support for a founder who is making bigger changes and does not want to work through every decision alone.
- Two sessions per month
- Support between decisions
- A clear action plan at the end of each month
from €850 / month + VAT
Ask for details ↗
Prices exclude VAT. You will always receive a written scope and final price before the work begins.
Client feedback
What clients say after working together
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Feedback created for this sample website.
Frequently asked questions
Before you get in touch
Who is this work for?+
I work best with service-business founders and experts who already have experience and a functioning business, but whose offer or message has become too broad over time.
Can I start with just one session?+
Yes. If you have one concrete question, a Strategy Day is often enough. I only recommend a longer engagement when the offer, positioning and sales message all need to change together.
Do you also write website copy?+
We define the key messages and the overall content structure together. Full website copy can be added as a separate piece of work if needed.
Do you only work with clients in Tallinn?+
No. Most work is done online. A Strategy Day can also take place in Tallinn or elsewhere in Estonia by agreement.
Articles
I write about the problems service businesses usually wrestle with on their own
Offer
When too much choice confuses the client
Your service list may make perfect sense to you, but not to someone who arrives with one specific problem. Read more ↗Website
When is it actually time to rewrite your website?
Sometimes the old copy is not bad. It is simply describing a business that no longer exists in quite the same form. Read more ↗30-minute discovery call
If the business has too many loose ends, we start with one conversation
Tell me where the business is now and what is getting in the way. I will tell you honestly whether I can help and what kind of work would make sense.